You’re starting a new business and you need a website, so you start scouring the internet looking for the best website solution for your new business. It’s not unrealistic to want to keep your startup costs, at a minimum. So, while perusing the internet you discover that do-it-yourself website builders require very little investment to get started. They also appear to have all the functionality you are looking for, and hey that guy right their said you can just drag and drop your content and …
Voila! A stunning website that’s going to have users throwing their money at you.
Unfortunately, that DIY website builder should have come with a warning label; because, what they forgot to mention, is that you are not a web designer.
Here at Poser Designs, small businesses are our specialty. In fact, we are a small business. So, not only do we get it but, we are also committed to helping other small business succeed online. Which is why in today’s article we are going to discuss why hiring a web designer is more cost efficient.
Ready to kick start your project and get a website for your small business, you can contact us here.
Why Hiring a Web Designer is More Cost Efficient
With the development of do-it-yourself website builders, it is easier than ever for any average Joe to make a website. However, to create a great website that gets real results, Joe needs a professional. Your business website is equally as important as the quality of product or service you are marketing to sell. Therefore, doesn’t it stand to reason that it should be equally as amazing?
EXPECTATION VS. REALITY
Don’t you love when things are never quite as easy as advertised. I mean seriously, I’ve had more than my fair share of Pinterest fails to last me a lifetime. So, I get it. You see all these amazing website examples telling you, “your website can look like this”. Then you insert that credit card number and start plugging away. Hours…days…weeks pass by, and you suddenly realize what you bought was a toolkit and you don’t know how to use it. It’s not as easy as you thought it would be and you’re not getting the look you had hoped for.
Now, I know you are sitting there thinking… it’s drag and drop lady, not exactly rocket science. Touché! Here’s the thing though, the difficulty isn’t always in using the platform tools. It’s knowing how to take those tools and use them to create websites, that get real results. If you don’t understand the way a user views your webpage in sections or what essential elements are necessary to convert a website visitor into a paying customer. Then at the end of the day, all you will have created is a website and in order for your business to succeed, you can’t settle for just a website, you need a great website. A website that works FOR you, not against you. A website that drives paying customers to your contact forms, call now buttons, and shopping carts.
THERE IS A SCIENTIFIC METHOD, BEHIND THE MADNESS
Truth bomb, contrary to popular belief web designers are not just dragging and dropping content onto websites all will-nilly. There are actual proven methods that we use, to ensure that your website is getting the right kind of response from users and search engines. Some of this method incorporates basic human psychology, not enough white space will make users feel anxious and frustrated. The wrong color pallet may invoke unwanted emotional responses from website visitors. Even your typography affects the way people respond to your website and business. As web designers we are paying attention to all the little things, you might otherwise not notice such as:
- How users will flow through your website, moving from one page to the next before converting into a paying customer. Believe it or not, we can help control this movement to give you higher conversion rates.
- Cohesive branding, and this is a big one. This is about creating a brand image that ensures your users automatically recognize your business, as being your business. This is everything from your brand colors to your font choice and the overall tone of the website. This also includes styling links and buttons, so that users can easily recognize them and don’t have to hunt for them.
- Additionally, your website serves a purpose, whether it’s to generate leads or get user to buy something. In order to full-fill its purpose your business website requires call-to-action buttons that are effective. Think click bait minus the spam, when users see them, they should WANT to click them. For the best results you need to know where to place them and how to style them, to encourage more clicks.
These are just a few of the things a good web designer is paying attention to, when they are designing a website. When working with and speaking to your web designer, you will quickly see that a lot of thought and care goes into the detail, design, and placement of every element within your website. Why? Because we know that your website is your greatest marketing asset but, it only works if it’s done right.
YOU ARE LOSING MONEY
Say you do successfully complete a DIY website, mediocre as it may be and a few hairs greyer. Now what? Now, you have wasted weeks of time putting together a website that’s not what you expected, and you are not seeing the results you had hoped for. Chances are you are going to either stick with what you have and continue to see less than adequate results, or you are going to have to pay someone to redesign your website. So now it’s going to take twice as long to get results and cost you more money.
Hiring a Web Designer is the Smart Choice
Your business website is an essential investment that will help your business to thrive. So, when you start planning for your business, account for the cost of a good website. Investing in a web designer that can get your website done right, the first time around, is going to save you time and money. In addition, an effective website will help your business to generate more revenue. You don’t want your website users bouncing right off your website, because they didn’t like what they saw or couldn’t find what they were looking for quickly.
IT DOES NOT HAVE TO COST A FORTUNE
Hiring a good web designer does not have to cost you a small fortune. Get quotes from several design agencies and keep an eye out for start-ups and local freelancers. Start-up companies and freelancers need to build up portfolios, example websites to show future clients; therefore, they often take on a handful of web design jobs for a lot less cash. These are gold mine opportunities for smaller businesses with tight budgets. You’ll get an amazing, high quality website and at a fraction of the cost.
Worried the website might not look great? If they haven’t done a lot of other websites and you’re concerned they won’t be able to deliver, ask for a mock-up before you put any money down. That way you can determine for yourself, whether or not they are going to be a good fit for your business.
Looking for an Affordable Web Designer?
Look no further, here at Poser Designs we design and develop affordable websites for small businesses; and we are committed to your online success. Your business website is an investment into the future of your business and we will be there every step of the way to ensure you get a beautiful functional website, that generates real results.